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Issue 96


Defining Product Design
Alex Schleifer, VP of Design at Airbnb, writes about ways to proactively create a design-friendly organization and redesign design.

Design Doesn’t Scale
How does a team of distributed designers, spread across different time-zones, projects and competing objectives find ways to work together to create one coherent experience.

Stop the overuse of overflow menus
Overflow menus seem like the perfect solution to “take away” complexity but you’re just obstructing it and don’t actually take anything away.

Building Personas at Optimizely
3 lessons we learned from building personas. For more on personas, check out Resurrecting Dead Personas.

16 Prototyping Tools & How Each Can Be Used
Questions to ask when starting a protyotype and scenarios with the right prototoyping tool to use for each.

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Tools & Resources

Sans Francisco
A collection of tools to help designers craft delightful experiences.

Guacamole UI kit
Free set of UI elements and vector shapes in Photoshop, Adobe Xd or Sketch.

A tool to help you build and document web component libraries, and then integrate them into your projects.


You Know What? F**K Drop Downs
A SXSW Keynote by Golden Krishna of Google and Eric Campbell of Rdio about the death of dropdowns.

Designing Interface Animation
Val Head writes about using animation to enhance the user’s experience in the newest book from Rosenfeld Media.

Great Products Don’t Happen By Accident
Slides and speaker notes from a presentation by Jon Lax at the Design & Content Conference.

UX Portfolios

Adrien Gervaix
Adrien’s portfolio uses motion and visuals to show off his case studies and work.

Last But Not Least

Web Design in 4 minutes
An interactive demo of desiging a decent page in just a few minutes, following basic principles of web design.

“It’s not about ideas. It’s about making ideas happen.”
— Scott Belsky

Thanks to this issue’s sponsors:

An Event Apart