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Issue 85


Never Show A Design You Haven’t Tested On Users
How user testing impacts stakeholder communication and how we can ensure testing is built into your design projects

Let’s Stop Doing Research*
The problem with design research and why we need evidence-based design.

E-Commerce UX: What Information to Display in Product Listings (46% Get it Wrong)
Poorly selected list item information is one of the most severe usability issues related to product list navigation.

Don’t Bring a Paintbrush to a Gunfight
Supporting your design choices by speaking the language of a PM, Engineer, Marketer, and CEO.

Why designing for delight doesn’t always work
If you really want to impress your customers, stop focusing all your energy on delighting them, and consider where your customer is at rather than where you want them to be.

How Data and Design Can Work Together
Why data-centric apps aren’t very good and how to make them better.

User Onboarding Best Practices
A few tried-and-true user onboarding best practices to keep your retention numbers healthy and your churn low.

Sponsored Link

TestLodge – Online test case management tool
TestLodge is an online test case management tool designed to be a lot simpler than traditional software by only providing the essentials to get the job done well. Find out more and signup for your free 30-day trial.

This content is sponsored via Syndicate Ads.

Tools & Resources

Complete Beginner’s Guide to UX Research
A primer in design research, from interviews and observations, to usability testing and A/B testing.

Magic Presenter
Present your slides/deck directly within Sketch.

Material motion – Google design guidelines
Google expanded on their Material Design motion guidelines including common durations and how to use them in various platforms.


Khoi Vinh – ShopTalk Podcast
Khoi Vinh, Director of Product Design, Mobile at Adobe about the tools we use right now to build and design with and also what the future might look like.

Monal Chokshi of Lyft – Dollars to Donuts Podcast
Monal Chokshi, Head of User Experience Research at Lyft discusses traditional paths to a user research career, creating routines for meeting different types of users, and the emergence of leadership roles in user research.

Designing for Product Strategy eBook
A curated collection of chapters from O’Reilly Media books on lean methodology and UX strategy,

How Users Understand New Products (Video & Transcript)
Michelle Fitzpatrick talks about how to design around a customer’s mental model, why you should use the nouns and verbs your customers are using, and the benefits of using well-established patterns.

UX Portfolios

Vincent Guillevic
Vincent is a UX designer who has great case studies that give a high level summary and goes into greater detail about the process, deliverables, and outcomes.

Last But Not Least

The hottest trend in Web design is making intentionally ugly, difficult sites
The drive to create something original at the expense of user-friendly interfaces that have long been the industry’s best practice.

“To live a creative life, we must lose our fear of being wrong.”
— Joseph Chilton Pearce

Thanks to this issue’s sponsors: