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Issue 475


The Anatomy of a Super Bowl Ad
How learning app Duolingo’s cheeky five-second spot beat the odds in a crowded field.

Tesler’s Law
An excerpt from the 2nd edition of Laws of UX: Using Psychology to Design Better Products & Services.

The UX of Threads’ downfall
When fast onboarding gets in the way of long-term retention.

Names are complex
Displaying initials for an avatar component in a design system.

How to create the perfect icon
An iterative cycle is fundamental to guarantee the recognition, consistency, and legibility of every single icon.

Tools and Resources

Dualite – Figma to Code
Transform your designs to code effortlessly.

Free AI design generator to create designs quickly.

UX Portfolio

Chris Gielow
Chris is Head of Design at Walmart Supply Chain.

Last But Not Least

Storytelling For Designers
Build empathy through data storytelling.

“The greatest challenge to any thinker is stating the problem in a way that will allow a solution.”
— Bertrand Russell