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Issue 30


Look and Feel and Feel
Jason Fried, Founder & CEO at Basecamp compares the experience of how Twitter and Instagram make him feel and the feeling we should design for.

The Principles of UX Choreography
5 principles on how to captivate your audience and how they interact with your story.

Designing a Calendar App for Millions
I love the calendar app Sunrise, which Microsoft recently acquired, and so do millions of other people. See how they strive to build the easiest and most enjoyable experience for as many people as possible.

A User Research Case Study on Slack
In Part 1, Samihah Azim explores the human motivation and behaviors when it comes to communication in the workplace as it relates to collaboration. In Part 2, she explores usability issues with Slack’s desktop and web app.

Pilot Testing: Getting It Right (Before) the First Time
Something always goes wrong when running a usability test but running a session or two before the real test can catch problems ahead of time.

How to Perfect your UX with Persona Scenarios
Creating user scenarios can help you think through tasks, flows, and goals to create a better user experience.

Sponsored Links

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UX Alive
One of the Biggest UX Conference and Workshops in Europe, Istanbul, Turkey featuring speakers from Uber, Medium, Facebook and more.

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Tools & Resources

Accessibility Wins
A great showcase of accessible user interfaces curated by Marcy Sutton.

The 14 Best Tools For Evaluating User Experience on Your Website
A list of research, design and testing tools to evaluate the user experience.


12 Principles of Animation
An entertaining video series about the 12 Principles of Animation as described by legendary Disney animators Frank Thomas and Ollie Johnston.

UX Portfolios

Brittany Mederos
Britney’s portfolio shows case studies, deliverables, testimonials, her favorite books, her writings and even a simple tiny moment of delight with the day of the week in the top left corner.

Last But Not Least

Tech Reporters and their Hairy Wrists
With the Apple Watch coming out later this month, a bunch of tech journalists got an early look and Tom Coates made an interesting observation about their wrists.

“A beautiful product that doesn’t work very well is ugly.”
— Jony Ive

Thanks to this issue’s sponsors:
Build Without Code
UX Alive