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Issue 172


How focusing on the customer (not the competition) brought us +1 million signups
Don’t assume you know what customers want. You have to look at the data.

The 9 Rules of Design Research
Tips to understand customers and do research to support our design decisions.

How to gain widespread adoption of your design system
Using documentation to cultivate co-ownership between design and development.

What’s the difference between UX and UI design?
An explaination and some tips for you to get started with both.

People Don’t Scroll (and Other Page Length Myths)
A few myths to avoid and guidelines to follow when writing your page content.

Designing for Working Memory
Your user’s working memory has a storage capacity of ~4

Get started with motion design in 9 steps
How to start breathing life into your creations.

Tools and Resources

Level Up
A tool for growing high-performing design teams.

A new digital design tool with adaptive layouts, component states, animations, and code prototypes.

A real-time whiteboard for your team.

Resources for Becoming a UX Designer
A list of articles, podcasts, videos, and books for people who want to become UX designers.


Interaction 18
Video of all the talks from the main stage

Trent Huon – Beyond User Podcast
Why not thinking about business is bad design.

UX Portfolio

Will Chan
Will Chan is a product designer at Facebook.

UX Job

UX Designer – Red Ventures (Pasadena, CA)
Red Ventures is looking for UX designer with strong visual and interaction design skills to create multi-device experiences that empower consumers to make smarter financial decisions.

Last But Not Least

The UX of why people hate their new job after three months
Learning to recognize the pattern is transformative.

“If we only test bottle openers, we may never realize customers prefer screw-top bottles.”
— Victor Lombardi