UX Quotes

“Pay attention to what users do, not what they say.”
— Jakob Nielsen

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
— Antoine de Saint-Exupery

“Simple is hard. Easy is harder. Invisible is hardest.”
— Jean-Louis Gassée

“Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.”
— Christian Saylor

“If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.”
— Alan Cooper

“As far as the customer is concerned, the interface is the product.”
— Jef Raskin

“Everything is designed. Few things are designed well.”
— Brian Reed

“The best products don’t focus on features, they focus on clarity.”
— Jon Bolt

“Your most unhappy customers are your greatest source of learning.”
— Bill Gates

“If Ernest Hemingway, James Mitchener, Neil Simon, Frank Llyod Wright, and Pablo Picasso could not get it right the first time, what makes you think that you will?”
— Paul Heckel

“To design is to communicate clearly by whatever means you can control or master”
— Milton Glaser

“There’s a big difference between making a simple product & making a product simple.”
— Des Traynor, Warmgum 2014

“Good designers want to be proved wrong, bad designers hope to be proved right.”
— Andy Budd

“At the end of the day is how the user remembers the experience. Focus on key experiences.”
— Shawn Borsky

“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs

“If you think good design is expensive, you should look at the cost of bad design.”
— Dr. Ralf Speth, CEO Jaguar

“Designers shooting for usable is like a chef shooting for edible.”
— Aarron Walter

“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”
— Douglas Adams

“Want your users to fall in love with your designs? Fall in love with your users.”
— Dana Chisnell

“Supposing is good, but finding out is better.”
— Mark Twain

“Confusion and clutter are the failure of design, not the attributes of information.”
— Edward R Tufte

“The ultimate design is little different from the natural world.”
— Kenji Ekuan

“The design of good houses requires an understanding of both the construction materials and the behavior of real humans.”
— Peter Morville

“Usability is not a quality that can be spread out to cover a poor design like a layer of peanut butter.”
— Clayton Lewis

“If you just keep adding features without considering overall structure, your app becomes like the Winchester Mystery House.”
— Peter Merholz

“If there’s a ‘trick’ to it, the UI is broken.”
— Douglas Anderson

“Simplicity is the ultimate sophistication.”
— Leonardo da Vinci

“Think like a wise man but communicate in the language of the people.”
— William Butler Yeats

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
— Lindon Leader

“A beautiful product that doesn’t work very well is ugly.”
— Jony Ive

“Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.”
— John Maeda

“Thinking about design is hard, but not thinking about it can be disastrous.”
— Ralph Caplan

“Simplicity is about subtracting the obvious and adding the meaningful.”
— John Maeda

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
— Steve Jobs

“I’m very font of you because you’re just my type.”
— Unknown

“Embrace the failure.”
— Milton Glaser

“When the only tool you own is a hammer, every problem begins to resemble a nail.”
— Abraham Maslow

“Want to grow as a designer? Spend most of your time thinking about how it works, as opposed to how it looks.”
— Josh Puckett