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Issue 167


Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
Jared Spool gives his thoughts on why we can’t reduce user experience to a single number.

10 New Principles Of Good Design
Dieter Rams’s design principles get a 21st-century update.

Designing Tables for Reusability
Designing a standard table UI pattern that could be used across multiple product lines with different use cases and different target users.

Has Apple Lost Its Design Mojo?
Don’t believe the naysayers that question if the magic—in the post–Steve Jobs era—is still there.

A 100-Year View of User Experience
Many drivers of UX growth are not immediately apparent to most people in the field.

Discovery on a Budget
Strategies for conducting discovery research with no budget, existing user data, or resources to speak of.

Leading Design Research can be a Full Time Job (or not)
Why empowering a design research leader affords several benefits. Here’s another take on the topic by Peter Merholz.

‘Hire’ this article if you’re struggling to understand your customer needs
How the Job-To-Be-Done theory can help you understand consumer behaviors and provide you an innovation compass.

Tools and Resources

Design Tools Survey Results
The most popular design tools of 2017.

Hand-picked designs from Dribbble for your real life projects.

MIT licensed illustrations for your next project.

Timeline for Sketch
Create beautiful timeline animations in Sketch.


Photoshop for designers who don’t use Photoshop
A series of video tutorials for designers that use other screen design tools but still need to do some image retouching here and there.

Julius Tarng – Interface Lovers Interview
Julius currently leads the design tools team at Facebook improving workflows for 500 designers and their peers.

5 UX Books that’ll change how you think about design
Once in a while you find a design book that is a real eye opener. Here is one reader’s list of those.

Its About the Customer Not Just the User
In this talk at AIGA 2017, Bobby Ghoshal says designers need to become business minded.

UX Portfolio

Aaron Lewis
Aaron is a politically-minded product designer currently at Uber.

Last But Not Least

A Muggle’s Guide to Product Design
What Harry Potter can teach us about creating magical experiences.

“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”